25 YEARS OF CRAFTSMANSHIP

MOJOTONE  CRAFTS  GUITAR  GEAR—FROM  HANDMADE  PICKUPS  TO  CUSTOM  AMPS—  IN  BURGAW,  NORTH  CAROLINA.  WE  STARTED  BECAUSE  WE  WANTED  TO  SOLVE  A  PROBLEM  WE  KNEW  FIRSTHAND.

LIKE MANY PLAYERS, WE WERE FRUSTRATED. IT WAS HARD TO FIND GEAR THAT TRULY DELIVERED THE TONE AND FEEL WE WERE AFTER — GEAR THAT DIDN'T JUST LOOK THE PART, BUT SOUNDED AND PLAYED UP TO OUR NEEDS, WHETHER IT WAS BELOVED CLASSICS OR MODERN INNOVATIONS.

TOO OFTEN, WE'D ENCOUNTER PICKUPS THAT LACKED CHARACTER, CABINETS THAT FELT LIFELESS, OR COMPONENTS THAT DIDN'T STAND UP TO THE RIGORS OF THE ROAD OR THE STUDIO. WORSE, MANY OPTIONS WERE MASS-PRODUCED WITH LITTLE ATTENTION TO DETAIL OR PLAYER EXPERIENCE — AND FREQUENTLY, THOSE OPTIONS SEEMED TO HAVE THE BIGGEST ADVERTISING BUDGETS.

THERE IS AN OLD SAYING, "IF YOU WANT SOMETHING DONE RIGHT, YOU NEED TO DO IT YOURSELF." SO WE ROLLED UP OUR SLEEVES. AS MUSICIANS AND BUILDERS OURSELVES, WE KNEW WE COULD DO BETTER — AND WE KNEW THAT OTHERS WERE LOOKING FOR THE SAME THING. WE STARTED MOJOTONE TO FILL THAT GAP; TO OFFER GEAR THAT IS THOUGHTFULLY DESIGNED, EXPERTLY BUILT, AND MADE TO INSPIRE. PART OF THIS HAS BEEN BUILDING RELATIONSHIPS, TURNING COMPETITORS INTO PARTNERS AND NON-BELIEVERS INTO CONVERTS, AND PART HAS BEEN OUR COMMITMENT TO FINDING THE BEST COMPONENTS AVAILABLE, AND DESIGNING THEM OURSELVES IF THEY COULD NOT BE FOUND.

THE CENTER OF OUR FOCUS, HOWEVER, HAS ALWAYS BEEN YOU: THE PLAYER. WE CANNOT PLAY THE GUITAR FOR YOU, AND WE ARE NOT AT YOUR GIGS OR YOUR PRACTICE SPACE, BUT WE HAVE MADE IT OUR MISSION TO PROVIDE THE ABSOLUTE BEST PRODUCTS SO THAT YOU CAN STRUM, PLUCK, SWEEP AND BEND WITH CONFIDENCE. EVERY TIME YOU PLUG IN ONE OF OUR PICKUPS, HARNESSES, AMPS, CABINETS OR SPEAKERS, YOU CAN BE CERTAIN THAT WE HAVE SPENT COUNTLESS HOURS OF DEVELOPMENT AND TESTING TO MAKE SURE THAT YOU SOUND BETTER THAN EXPECTED.

OUR GOAL WASN'T JUST TO REPLICATE GREAT TONE — IT WAS TO ELEVATE IT, AND TO SERVE A COMMUNITY OF PLAYERS WHO APPRECIATE CRAFTSMANSHIP AS MUCH AS WE DO. FOR 25 YEARS, IT HAS BEEN AN EXTREME PLEASURE TO GROW ALONGSIDE YOU, AND WE LOOK FORWARD TO AT LEAST ANOTHER 25 YEARS TO COME.